CCMP Conferment: Elevating Cooperative Marketing Excellence

On March 17, 2025, the Cooperative Academy of NATCCO Network (CANN), through its Knowledge Resource Center (KRC) Unit, successfully held the Conferment Ceremony for the Certified Cooperative Marketing Professionals (CCMP). This milestone event recognized the first batch of Cooperative Marketing Mastery Program (CMMP) graduates who successfully passed the certification exam, signifying their competence and commitment to excellence in cooperative marketing.

The ceremony was formally opened by the host, Mr. Melvin Añasco, who warmly welcomed the attendees. The event began with the preliminaries, including a doxology, prayer, the National Anthem, and the Cooperative Pledge.

In her Welcome Remarks, Ms. Mary Rose L. Gob, KRC Unit Head, emphasized that "marketing is not just about selling." She highlighted that earning the CMMP badge signifies not only professional achievement but also the responsibility to uphold cooperative values and implement strategic marketing initiatives.

Following this, Mr. Glenn M. Medez, CANN Group Head, delivered an inspirational message, highlighting that cooperative marketing goes beyond revenue generation—it is about uplifting lives and empowering communities.

A thought-provoking short talk was delivered by Mr. Henry Joseph "Jhad" Adaque, NATCCO Marketing & Brand Management Unit Head, on "Branding for Cooperatives: How to Build a Distinct Identity." He stressed that cooperative identity should be dynamic, youthful, and deeply rooted in values, fostering self-reliance and resilience among members.

The heart of the program was the insightful sharing session where five CCMP graduates shared how they applied their CMMP learnings in their respective cooperatives:

• Mr. Kirby B. Nuñez (DCCCO MPC): Implemented a structured and data-driven approach to marketing, enhancing branding, optimizing social media presence, and establishing KPIs for performance tracking. His marketing plan led to improved member relations and expanded cooperative services.
• Mx. Lucky Blanco (ADTEMPCO): Expressed gratitude for the CMMP training, which provided clarity and guidance in cooperative marketing strategies.
• Mr. Rymar Brioso (Most Holy Rosary MPC): Introduced a collaborative approach to marketing, presented their marketing plan to management, and developed a Marketing Calendar to ensure a unified strategy within their branches.
• Ms. Roxanne Ishibashi (Bagong Silang 2 MPC): Led a brand awareness campaign, established a feedback loop, and created a 2025 marketing plan. She emphasized the importance of positioning cooperatives beyond being just financial institutions.
• Ms. Veronikka Aynne Quiamco (MSU-IIT MPC): Highlighted the cooperative’s role as an agent of socio-economic development, ensuring that marketing strategies align with the right people, processes, products, and purpose.

The most anticipated part of the event was the Presentation of Certificates of Completion and CCMP Badges, led by Ms. Mary Rose L. Gob. She acknowledged the graduates as trailblazers who must embody excellence, sustainability, and advocacy for the cooperative movement.

In the Upholding the Badge and Induction Ceremony, Ms. Gob reiterated the significance of the certification, emphasizing that CCMPs are now ambassadors of cooperative marketing and should champion cooperative principles while driving impactful change within their organizations.

NATCCO COO, Ms. Daisybelle M. Cabal, delivered the Closing Remarks, commending the newly certified professionals for their dedication. The event concluded with a photo opportunity, marking a momentous occasion for the CCMP graduates as they embark on their journey as certified cooperative marketing professionals.

The conferment ceremony successfully celebrated the achievements of cooperative marketers who are now equipped to elevate their cooperatives through strategic and value-driven marketing initiatives.